The $200B question
Why most entrepreneurship support arrives too late to change outcomes, and what that means for policy, capital, and local economies.
Media and launch coverage
A serious conversation about the entrepreneur economy.
For interviews, extracts, commentary, podcast appearances, and data-led stories connected to We’re Doing This Wrong and the launch in November 2026.
Angles
Useful storylines, not generic author PR.
The book is designed to support serious coverage of entrepreneurship policy, regional growth, innovation spending, and the gap between startup activity and startup outcomes.
Innovation theatre
How large organisations confuse visible startup activity with meaningful ecosystem architecture.
Local growth
Why cities and regions need to treat entrepreneurship as economic infrastructure, not a grant programme.
What is available
Everything needed to cover the launch properly.
Press kit download
A working press kit with bio, book summary, suggested questions, and current image placeholders.
Book summary and extracts
A concise overview of the argument, launch timing, sample excerpts, and chapter themes.
Fast response for deadlines
Use the form below to flag your deadline, desired angle, and interview format.
“The real story is not that entrepreneurship matters. It is that the systems built to support it are often designed around the wrong moment.”
A line from the book’s core argument for launch coverage and interviews.
How press requests are handled
- Send your angle, outlet, format, and deadline.
- We review availability and confirm the fastest useful route.
- You receive the right materials: bio, quote, extract, interview, or briefing.
Lines from the argument
Quotations for the launch campaign, press materials, and weekly essays.
Short thesis lines that make the book's point in public-sector, corporate, and founder conversations.
“The problem is not a shortage of startup activity. The problem is that too much activity is disconnected from the infrastructure founders need to build durable companies.”
From We're Doing This Wrong“If a region wants more entrepreneurs, it needs more than inspiration. It needs routes to customers, capital, talent, trust, and timing.”
Policy and ecosystem briefings“The most useful corporate partnership is not the one that photographs best. It is the one that meets the founder at the moment the company is being shaped.”
Corporate innovation teams“Founders do not need another room full of people applauding the journey. They need systems that remove the friction between formation and scale.”
Founder-first supportPress inquiry
Tell us the story you are working on.
Include the publication, deadline, format, and whether you need an interview, quote, extract, or background briefing.