The $200B question
Why most entrepreneurship support arrives too late to change outcomes, and what that means for policy, capital, and local economies.
Media and launch coverage
For journalists covering why startup support keeps missing the point.
Interviews, extracts, commentary, podcast appearances, and background briefings for stories about entrepreneurship policy, regional growth, innovation spending, and We’re Doing This Wrong.
BookWe’re Doing This Wrong
How to build entrepreneur ecosystems that actually work.
AuthorDC Cahalane
Founder, venture investor, and ecosystem advisor.
LaunchNovember 2026
Available for launch coverage, interviews, and extracts.
Core ideaEcosystem Architecture
Design the conditions under which entrepreneurship compounds.
Angles
Useful storylines, not generic author PR.
The book is designed to support serious coverage of entrepreneurship policy, regional growth, innovation spending, and the gap between startup activity and startup outcomes.
Innovation theatre
How large organisations confuse visible startup activity with meaningful ecosystem architecture.
Local growth
Why cities and regions need to treat entrepreneurship as economic infrastructure, not a grant programme.
What is available
Everything needed to cover the launch properly.
PDF press kit
Includes the short and long bio, book overview, story angles, interview prompts, quotable lines, contact details, and image guidance.
Download the PDFDownloadable PDF press kit
A concise media pack with book facts, launch timing, author bio, story angles, suggested questions, quotation lines, and image guidance.
Interview and commentary routes
Available for podcasts, written interviews, background briefings, launch quotes, op-eds, and explainers on entrepreneur ecosystems.
Fast response for deadlines
Use the form below to flag your outlet, deadline, format, and whether you need an interview, quote, extract, or briefing.
Downloadable photos
Press-ready photos for articles, podcasts, speaker listings, and launch coverage.
Use these images for editorial coverage of DC Cahalane, We’re Doing This Wrong, and related speaking or media appearances. Please credit “DC Cahalane / We’re Doing This Wrong” unless a publication has separate credit requirements.
Author portrait
Portrait image for author profiles, article pages, and launch announcements.
Download JPG →
Press portrait
Standing portrait for podcast pages, speaker bios, and interview promotion.
Download JPG →
Keynote photograph
Event image for coverage of talks, panels, ecosystem briefings, and launch events.
Download JPG →
Web Summit panel
Panel photograph for media stories, speaking listings, and event previews.
Download JPG →“The real story is not that entrepreneurship matters. It is that the systems built to support it are often designed around the wrong moment.”
A line from the book’s core argument for launch coverage and interviews.
How press requests are handled
- Send your angle, outlet, format, and deadline.
- We review availability and confirm the fastest useful route.
- You receive the right materials: bio, quote, extract, interview, or briefing.
Lines from the argument
Quotations for the launch campaign, press materials, and weekly essays.
Short thesis lines that make the book's point in public-sector, corporate, and founder conversations.
“The problem is not a shortage of startup activity. The problem is that too much activity is disconnected from the infrastructure founders need to build durable companies.”
From We're Doing This Wrong“If a region wants more entrepreneurs, it needs more than inspiration. It needs routes to customers, capital, talent, trust, and timing.”
Policy and ecosystem briefings“The most useful corporate partnership is not the one that photographs best. It is the one that meets the founder at the moment the company is being shaped.”
Corporate innovation teams“Founders do not need another room full of people applauding the journey. They need systems that remove the friction between formation and scale.”
Founder-first supportPress inquiry
Tell us the story you are working on.
Include the publication, deadline, format, and whether you need an interview, quote, extract, or background briefing.