# We're Doing This Wrong Press Kit

## Short bio

DC Cahalane is a founder, venture investor, and ecosystem advisor who has spent two decades working across entrepreneurs, capital, corporates, and government.

## Book summary

We're Doing This Wrong argues that billions are being wasted on startup programmes that create impressive activity but too little impact. The book introduces Ecosystem Architecture, a framework for designing entrepreneurship infrastructure around formation-stage needs, not programme optics.

## Launch timing

The book is scheduled to launch in November 2026.

## Suggested interview angles

- Why startup support often arrives too late.
- How governments can stop funding innovation theatre.
- Why corporate startup engagement misses its moment of maximum usefulness.
- What founders should look for before entering an ecosystem programme.
- How AI changes the urgency of designing better entrepreneurship infrastructure.

## Image placeholders

- Author portrait: assets/images/author-dc.jpg
- Book cover: assets/images/hero-book-cover-clean.png
- Additional event photography to be added before launch.

## Contact

Press inquiries: press@weredoingthiswrong.com